If you haven’t noticed, Wendy’s burgers are shaped in a square instead of the standard round circle. The slogan is … Relevance. Where’s the beef? Like you're really a joke. Anonymous. “Y’all know we laugh at your slogan ‘fresh, never frozen’ right? Wendy's slogan, "Fresh, never frozen" has been around for a while. @Wendys your beef is frozen and we all know it. ItÍs why Dave used fresh beef and produce at the first WendyÍs restaurant, and itÍs why we still serve fresh ingredients today in our more than 6,500 restaurants. 6 Answers. Based on Wendy’s specifications back in the 90s for supplying meat for their restaurants (I was doing installations of massive industrial food processing equipment and learned what the end product was supposed to be.) — Wendy's (@Wendys) November 9, 2016 But a Twitter user named Thuggy-D (@NHride) taunted them, "your beef is frozen and we all know it. Hecker said the logistics of serving 5 million hamburger patties every day that are fresh and never frozen across their restaurant locations is an enormous undertaking. A social media user felt the wrath of Wendy's after questioning the company's famous slogan: "Fresh, never frozen." The ad campaign also depicts the use of fresh meat instead of the frozen alternative their competitors use, sustainable competitive advantage for Wendy’s. A close friend of mine thinks that there should be a comma after frozen. A social media user felt the wrath of Wendy's after questioning the company's famous slogan: "Fresh, never frozen." The story starts with their “fresh, never frozen” slogan, because Wendy’s founder Dave Thomas wanted to ensure everyone saw the quality of meat sticking out of the bun. The slogan will get its biggest splash yet on Sunday in the first half of the Super Bowl. This has been one of the most famous catchphrases and had among the most memorable commercials, featuring a big bun with a huge square beef patty sticking out, in 1984. Favorite Answer. Answer Save. While I can only speak to what I saw at my Wendy's location while I was working there, INSIDER has also reached out to Wendy's for comment. It could have a comma there, but not necessarily. The meat is actually fresh, never frozen. Y'all know we laugh at your slogan "fresh, never frozen" right? No. A Twitter user known only as Thuggy-D (@NHride), took umbrage with that message a couple days later. 3 years ago. ... we don’t need to be frozen,” quipped one of the Wendy’s executives. By now, we've all seen the claim on commercials, billboards, and various internet ads, but some people still don't believe it. Quality is our Recipe...ItÍs the philosophy our founder Dave Thomas lived by...and itÍs the philosophy on which WendyÍs is built. Ya'll know we laugh at your slogan, 'fresh, never frozen' right? …. On Dec. 30, Wendy's posted a tweet showing one of its burgers with the innocuous statement, "Our beef is way too cool to ever be frozen." — Thuggy-D (@NHride) January 2, 2017 Is the Wendy s slogan "Fresh, never frozen beef" grammatically correct or should there be a comma after frozen?