Hire a professional graphic designer to create a logo for your brand. Compile all of the answers into a single blog post, and you'll begin to see just how much of a resource this post will be for new visitors! The old tried-and-true method of guest posting can definitely work before you launch your main site to help build buzz for your brand, kindle relationships with website owners, and build your email list at the same time. The resource doesn’t have to be a 45,000-word, book-worthy piece of content like what Neil typically creates, but something more substantial than a regular blog post can definitely do the trick. How to Get More Email Subscribers (17 Lead Magnet Ideas), How to Write a Book: The Secret to a Super-Fast First Draft, converting traffic into leads and subscribers. 5 Strategies to Launch Your Product or Business. Look at how your users flow through each of your webpages (e.g. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. You’ll also want your new visitors to perform a number of different actions—as many of the following as possible: The main purpose of the launch, beyond getting maximum traffic and engagement on day one, is to truly establish you and your brand as a new authority in the niche that you’re entering—one that’s worth paying close attention to. E-mail (preferred) Twitter. Use our free resources to help maintain your business. My thoughts on blog comments and the big debate on whether they should be enabled, or disabled – and also my experience using Disqus. You can create a Facebook Page and start to build a community there (and paid traffic is definitely a great option if you have the money to spend), but you could also go to where hordes of your target audience already exist. Interesting facts about the website launch. How to maximize your reach and website traffic on day one of your launch. While some of the content in my Niche Site Duel project may be a little dated, I bring it up because it was a revelatory and essential part of my online business journey. Learn the methods to making money while you sleep. Execute a usability analysis on your website. Very much inspired by the content pyramid, different types of posts will appeal to different types of readers. You'll have people eagerly waiting to visit and share your site. To take it a step further, even before you email people, retweet their stuff, thank them on Twitter and Facebook, and have legitimate conversations with them so they at least notice you're there. Forget current events and news articles—that stuff isn't evergreen material. Meet the man who started it all and discover his founder’s story. See where Pat will be speaking from stage at various industry events. If you're doing a beastly resource instead, you can still reach out to these top influencers beforehand and even include them in your resource and mention that to them. When you first create a website, nobody knows about it but you. Before you launch, you'll want to have a well-designed website in place to house all of the amazing content you're going to create and publish in the future. 5 Strategies to Launch Your Product or Business, Sign up for the Affiliate Marketing Masterclass, The Mega-Details Behind the New Design of The Smart Passive Income Blog, What You Need to Know about Blog Comments (and What It’s Been Like Using Disqus the Past 6 Months). [Full Disclosure: I'm a compensated advisor and an affiliate for LeadPages.]. An expert round-up post is simply a post that's made up of answers to a specific question that other experts in your field have answered for you and your audience. He spent three months building the app, which was three months he could have used to build buzz and get people ready for its launch. Ask yourself, “What theme do I want my brand to be known for?”. Sometimes, it’s not that initial piece of content they read that gets them to buy into you and your brand, but those other posts that may actually be more relevant to them. Join us on one of our fun, informative, interactive, and free webinars. And the connections, promotions, and content building you will create after launch. Identify the top converting pages on your site and think of ideas on how you can make them visible by including links on the most important areas on your site (e.g. — Vicky Lyashenko (@VickyLyashenko) July 15, 2013. — Derek Halpern (@derekhalpern) July 15, 2013. Email other experts in your niche, asking them to answer that one specific question. Why I also recommend having how-to content, case studies, and more. The course of choice by online entrepreneurs who want the proven step-by-step playbook to launching a successful podcast. To build the relationships, or that “street team,” you’ll need to build that buzz, here are a few essential tips: Remember, always, that your launch team is a community comprised of individuals. Fun, informative, interactive, and focusing solely, on corporate and brand identity work any! Much, failed a lot, stumbled a bunch along the lines of: “Finally needed to complete the branding! ( here 's a relationship at all, it should leave a great example of this comes the! You’Re publishing content for nobody division of UnderConsideration, displaying opinions, and free webinars newly-established website extensive... This comes from the & website MyKidsAdventures.com doing and help you maximize the effectiveness of your.! 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